We partner with our clients to create a strategic vision for their brand and develop marketing strategies with a focus on a high return on investment (ROI) and include tactics to increase their market share and brand awareness. Our firm brings a deep understanding of digital communications and the ability to create plans that collaborate across disciplines, including creative, technology, sales, media and product in order to achieve our client’s goals.
We can serve as your outsourced Chief Marketing Officer, consult on campaigns, or handle contracted, project work. In need of a new brand or website for your business or non-profit? BAG has designers and developers who will bring your ideas to life. Are you a business or organizer that needs guidance on how to secure funding through partnerships or sponsorships? We can develop custom partnership packages that including scripts, pitch guidelines and sponsor benefit levels. Do you want to ensure you are appropriately speaking to diverse audiences? Bright Advisory Group can serve as an adviser to your marketing department.
Examples of projects:
- Annual strategic / marketing plans
- Customer experience and experiential branding campaign strategies
- Multicultural campaigns strategies designed to engage with African Americans and other people of color
- Branding: logo, tagline, color palettes, brand standards, etc.
- Monthly and annual social media and content plans
- Planning and marketing of products and program launches
- Promotions: scripts, talking points, emails
- Business, social and lead-generation coaching
- Market entry and go-to-market strategies
Our team of strategists, developers, marketers and designers have more than 30 years combined business to business (B2B), business to consumer (B2C) and direct to consumer (D2C) expertise that we leveraged to craft custom marketing and brand strategies for clients.